i.Life: Power House Threads

By: i.Life

South Africa is definitely alive with creativity and proudly making a bold mark on the International Fashion circles. Three distinctive fashionably local Brands have solidified their places on the "Runway" at the recent Cape Town Fashion Week, which unearthed "Street Wear" bringing an unusual taste to the orthodox Couture fueled Fashion Week line up.

Head Honcho with its young and funky approach led the pack! Having emerged to capture the Streets of Cape Town with its colourful apparel. The tagline line for Head Honcho is "live progressively" an ethos that has ensured the success of this Fashion House.

Head Honcho launched a few years ago offering T-shirts and Caps, which saw them competing against the likes of AMA-KIP-KIP, who where too comfortable owning the "Street cred" status card for sometime. Head Honcho quickly separated its self with an aggressive Retail distribution strategy launching into Shesha and Sportscene outlets across S.A.

Head Honcho has not only won the hearts of the Public but now boasts an array of Celebrity endorsers such as the award wining DJ Lulo Cafe, the Queen of Bling Khanyi Mbau and Rap star A.K.A.

Strato, an edgy in your face Brand recently opened up a "Concept Store" in the Mother City, a bold move by its Founder Maloti Destiny Mothobi whom is no stranger to the Fashion business, having harnessed her skills as a member of the Cape Town Fashion Council. Strato formally debuted this week at the Fashion Week with a rather interesting "Sporty" range.

Vincent Ntunja, a Cape Town based local Model (watch out for this guy) was seen making an appearance in Strato's show which incorporated Vernac Bags.

Vernacular is a term given to Native languages in a particular country, in Mzantsi Vernac is a Brand that has given birth to uniquely designed bags and wallets! Vernac bags are super hott and definitely stand out in the crowd with their "Mashangane bag" inspired material origins.